In a recorded Webinar, The research shows an increased perception of aquariums in Europe as being admired, trusted, and acting as conservation organizations. Colleen says this bodes well for recovery from pandemic years as long as conservation actions take a central role in the stories and educational initiatives of aquariums.
New research, shared late last month in the Future of Aquariums/Europe webinar presented by Impacts Experience and Species360, shows that visitors increasingly expect aquariums to be conservation institutions. What does this mean for post-pandemic recovery? And how have closures helped aquariums to increase their presence "outside the walls" of their facilities?