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Visitor Research: Aquariums are “conservation institutions” first, working well beyond their walls

In a recorded Webinar, The research shows an increased perception of aquariums in Europe as being admired, trusted, and acting as conservation organizations. Colleen says this bodes well for recovery from pandemic years as long as conservation actions take a central role in the stories and educational initiatives of aquariums.
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Webinar: “A unique moment in time” and what it means for aquariums

Being good at your mission is more important than ever for aquariums' financial sustainability, according to new research shared in the Future Aquarium Trends webinar and panel discussion hosted this week by Species360. The tighter connection between mission and revenue is one of several important consumer research findings presented by Impacts Experience, a team that helps executives at cultural institutions like aquariums, museums, and zoos to develop business and audience engagement strategies based on actionable data.
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