Visitor Research: “Future of Aquariums / Europe” unveils new – and encouraging – expectations

New research, shared late last month in the Future of Aquariums/Europe webinar presented by Impacts Experience and Species360, shows that visitors increasingly expect aquariums to be conservation institutions. What does this mean for post-pandemic recovery? And how have closures helped aquariums to increase their presence “outside the walls” of their facilities?

Watch the full Webinar here for a complete review of the research and its findings.

A panel discussion followed the Webinar, including:

• Núria Baylina, Curator and Head of Conservation, Oceanário de Lisboa
• Christina Hvilsom, Ph.D., Chair, EAZA Biobank, and Geneticist, Copenhagen Zoo
• Brian Zimmerman, Director of Conservation and Science, Bristol Zoological Society, and Chair of the Freshwater Teleost Taxon Advisory Group
• Moderator: Sandy Trautwein, Ph.D., Director of Aquatic Conservation, Species360

Impacts Academy helps aquariums, museums, and zoos to develop business and audience engagement strategies based on actionable data.

For similar research regarding aquariums in North America, see what these aquarium industry executives said about the 2021 Webinar and research findings.