5 creative conservation ideas from ZACC 2018
Zoos and Aquariums Committed to Conservation – ZACC conference

When our Director of Science, Dalia Conde, passed along information about the 2018 ZACC conference, (thanks to our Board and Onnie Byers letting us know about it), I quickly volunteered to go. I’m keen to learn as much as I can about conservation and Jacksonville is just a six hour drive away. I’m really glad I got to attend – the conference was amazing! I learned so much about how these collaborative projects actually work. Not to mention that I came away inspired with some great ideas to try in the future. At the same time, it’s probably a good thing that the conference only happens every two years. It was such a treasure trove of fascinating people that I captured nearly 20 video interviews of amazing stories. And that will take longer than a year to finish publishing! (Stay tuned for stories from field biologists, scientists, students, executives, researchers, and wildlife officers from different organizations and regions.)
Here are 5 creative ideas I saw at ZACC 2018. What were your favorite ideas from the conference? Please leave a comment to let me know.
1 – Storytelling as the new bet in the game
Keynote speaker Dan Ashe, President and CEO of the Association of Zoos & Aquariums, shared some interesting statistics in Tuesday’s session about the challenges we face in conservation. Although he spoke rapidly, the data points were compelling, so I took notes as fast as I could:

- Ninety-five percent of biomass mammals on earth are humans, our pets and the livestock we raise to eat.
- In 1950, 30 percent of people lived in urban settings – by 2050, it will be 66 percent of people.
- Challenges for conservation:
- Growing human population
- Increasingly urban and disconnected from nature (kids spending more time on screens and less time outdoors)
- Declining confidence in institutions
- Opportunities for conservation:
- 55 million school-age children in the US will visit zoos and aquariums this year
The price of playing the conservation game is animal welfare. Education, experiences and the stories you tell are the bets you will place. No one ever made a decision based on a number – you need a story.”
–Dan Ashe, CEO AZA (Retweet this)
It was a great example of how compelling a short data-driven story can be. And his point was that a simple, compelling narrative will be critical for conservation success.
2 – Community and collaboration

The second great idea at the ZACC conference was community and collaboration, which came across as a strong overarching theme throughout. Whether it was zoos highlighting the conservation impact of their partnerships, or small organizations talking about working with local communities for one species, it was clear that successful conservationists don’t do it alone. This sense of community even extended to outside the conference room. There was a board that field projects could put up sticky notes of their current needs. You could also read stories about rangers in the field in the “ranger” area and write them personal thank yous. Here are just a few examples:
- The Indianapolis Prize – a prestigious award for “conservation heroes” that is sponsored by a broad partnership with Indianapolis Zoo and businesses. By recognizing a diverse set of “heroes”, including famous conservationists and celebrities, the prize is raising the bar on increasing public awareness while helping to advance the work of the winners.
- Save the Golden Lion Tamarin – a collaboration with five American zoos and policymakers in Brazil to preserve and connect forest habitat for this species through innovative means like building natural bridges over highways. Since the golden lion tamarin is also one of the species that Species360 ZIMS data has helped in the past, it was exciting to learn about these improvements to their natural habitat.
- Education for Nature Vietnam – Save Vietnam’s Wildlife is working with local government officers, inviting media coverage and educating school children in this campaign to raise awareness and inspire action toward reducing wildlife trafficking.
- IUCN/CPSG One Plan – a broad collaboration across zoos, aquariums and conservation planning organizations to promote joint development of one conservation plan for a species to help ensure that managed populations are useful to species conservation
3 –Got data? and going high-tech

In an era where we create 2.5 quintillion bytes of data every day, no conference would be complete without touching on data and technology. Despite this tidal wave of information, conservation faces a different challenge. That is one of biodiversity loss before knowledge gaps can be plugged, or a data deficit. One slide, in particular, summed this up really well. (Although it focuses on oceans, it could apply equally well across many species and habitats.) This challenge was clearly front of mind since one of the afternoon sessions was devoted entirely to conservation technology and innovative approaches. Several tools presented during this session were focused on monitoring animals and threats to them in the wild. These included SMART (Spatial Monitoring and Reporting Tool), Movebank (free online database of animal tracking data), the Global Shark Tracker by Ocearch, and the Forest Watcher app developed through a partnership between the Jane Goodall Institute and World Resources Institute/Global Forest Watch. However, one solution by Lincoln Park Zoo, the Urban Wildlife Information Network, took an entirely different angle and put the lens on wildlife in our cities. This is a fascinating one since some species are learning to adapt to our increasingly urban environments but little research has been done yet in this important area.
4 – A picture is worth a thousand words

Being an artist myself, I tend to notice interesting, colorful artwork and handicrafts from others. So the marketplace around the conference room caught my attention. Different organizations were selling mostly handmade items to support their conservation projects. It was amazing to see the variety of handmade items, from woodcarvings to paintings to colorful tapestries. Some of the stories were incredible, such as the Sierra Leone artist who taught himself how to do woodcarving despite losing a hand and now creates art for the Tacugama Chimp Sanctuary. Painter Christina Ward’s bold artwork was also quite impressive. While she was mainly there selling work to benefit the Save the Giants, she also happened to be the artist behind the logo on the items for sale at the Save the Snakes table. What really piqued my interest, however, was the presentation by Patrícia Medici in which she highlighted several creative programs that she’s led on behalf of the Lowland Tapir Conservation Initiative. One of these initiatives was the “Tapirs Helping Tapirs” campaign where paintings made by tapirs in six American zoos were auctioned to help raise money and awareness of the tapirs’ plight.
This idea that artwork can have a real conservation impact is really exciting. It’s inspired me to begin working on a plan to connect these things together (Species360 – art – conservation – education). If you are interested in collaborating with me on the project, please leave a comment with your contact information.
5 – What’s better than a rhino named Peaches?
What’s better than the animals themselves to inspire us in the work we do to save wildlife for future generations? The post-conference trip to White Oak Conservation was….well, see for yourself.
About ZACC
The mission of the ZACC conference is to encourage and promote increased involvement of zoos and aquariums in support of field conservation – locally, nationally and internationally. Held on a biennial basis since 1995, the conference brings field researchers and zoo colleagues together to network, forge relationships and work together to mutually benefit and protect wildlife species and wild places. The 2018 ZACC conference was the 11th time the conference was held. The next ZACC conference will be held in 2020 at Utah’s Hogle Zoo (watch the ZACC Facebook page for updates).
About Species360
Successful animal care depends on applying the best actions possible for long-term animal health and survival. And that means tapping into the best knowledge available. As a nonprofit serving our community for more than 40 years, Species360 continues to advance knowledge sharing for excellent animal care and conservation. Today, nearly 1100 zoos, aquariums and other wildlife member organizations in 90+ countries use Species360 ZIMS software to help them achieve best practice animal management and conservation goals.
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